Eye-tracking studies are hot in the web design world, but it can be hard to figure out how to translate the results of these studies into real design implementations. These are a few tips from eye-tracking studies that you can use to ...
Autism and eye tracking. There's little in current version of The Natural History about how the eye is used to diagnose medical conditions, so this blogpost from about.com caught my attention. The project – attempting to diagnose a risk ...
Eye tracking – It is important to know where the subject is looking for several reasons. Eye movements affect the position of visual stimuli on the retina, which affects visual responses in the brain. Eye movements can also be used as a ...
Eye tracking leaves the lab – in a big way. Michael Land pioneered the study of eye movements in real-world situations: now Andreas Bulling, a doctoral student at the Wearable Computing Lab of ETH Zurich, takes the technology a step ...
A nice look at where people look during a Google search with some eye-tracking software. Obviously everyone’s behaviour is different but this footage backs up the evidence that if you’re not at the top of the organic list you’re nowhere ...
Carl D. Marci of Innerscope Research and David Friedlander from the National Geographic Channel discussed how neuroscience research can be used in measuring marketing effectiveness.
In the Google post one googler was talking about how they do experiments such as eye tracking and field studies to better understand how visitors interact with their search engine. The video is only 42 seconds and moves very fast. ...
As an initial step to this end, a preliminary eye tracking experiment was conducted. The specific purpose of this experiment was to test the effects of crossing angles and geometric-path tendency on eye movements and performance. ...
Overall, it looks like a fine example of how eye tracking methodology has moved on and is now producing solid data for website testing. I don’t think you can draw any conclusions over user behaviour from these 2 heatmaps, ...
David Shribman: Bush legacy may depend on Obama's performance in ... The Daily News of Newburyport, MA - 2 hours ago "I was very interested in the individual man, the personality, the character, the quality of mind and the quality of resilience, keeping a clear eye on the ...
GPS For Teen Drivers NewsChannel5.com, TN - 10 hours ago Parents are starting to use a tracking system designed to keep an eye on their children. It uses GPS technology and follows the footprint of their car. ...
RealTime face tracking with scale and rotation invariance; Tracking the eye areas individually; Tracking eye features; Eye gaze direction finding; Remote controlling using eye movements. This entry was posted on Saturday, November 8th, ...
This week, we had the Big Bathroom Shop in for a day of eye tracking. The testing covered a range of customer journeys and a range of bathroom websites. Whilst I can’t disclose all the good stuff we discovered there is a key finding ...
There is even some great research coming out on eye tracking. The point is that you can design with this information in mind to guide exactly how people experience your site for the first time and avoid trigger happy back-buttoners. ...
As stated in our previous post, 97% of people we have tested use Google. It is the first and only search engine most all surfers employ. Google’s simple yet efficient display has moulded user’s subconscious search habits and preferences ...
Tracking flu trends Blog d'AdmiNet (Communiqué de presse), France - 1 hour ago And keep an eye on those graphs if you're curious to see how the flu season unfolds... Update on 11/21: The team just published an academic paper in Nature, ...
SW Wash man rescues stranded salmon, steelhead Seattle Post Intelligencer - 16 hours ago There may be something to Brown's theory, according a fisheries biologist tracking Browns experiment. "The fittest male will spawn with that female," said ...
Innerscope Research Strengthens Management Team With Three ... MarketWatch - 17 hours ago Founded by Harvard and MIT scientists, Innerscope leverages the latest advances in biometrics, neuroscience and eye tracking to efficiently measure unbiased ...
